Visual identity for Orea Kriti network
The Orea Kriti network, part of the LEADER program, promotes the livestock farming tradition in Crete through the creation of “Educational Farms”. An excellent example of ecotourism development, these farms give visitors the opportunity to become familiar with the production procedures, supporting farmers financially, but also revealing different aspects of Greek tourism.
We designed the logo, the visual identity and the website of the Orea Kriti network, as well as the farm route maps. Drawing inspiration from the wood print technique, we used an earth color palette to illustrate typical Cretan landscapes, flora, fauna and the farmers themselves while involved in traditional agricultural activities.