Orenji Teahouse (おれんじ喫茶店）
おれんじ喫茶店 (Orenji Kissaten) is a Japanese teahouse brand which specialises in developing tea and coffee beverages that are infused with citrus flavours. The name is simply a Japanese way of pronouncing ‘orange’, which relates back to the core theme of their product. ‘Orange’ in Japanese is commonly written as オレンジ (used in the logomark), but here it is written as おれんじ (the wordmark), the hiragana form within the traditional Japanese alphabet. This brings juxtaposition to the brand as something that combines the classics (tea and coffee) with the modern (citrus infusion).
Drink Good Tea And Experience Great Culture
The brand's graphics and packaging were heavily inspired by Japanese culture, employing simple and functional design mixed in with Ukiyo-e (Japanese woodblock paintings) aesthetics, as well as borrowing and using Haiga (Japanese paintings accompanied by haiku poems) to immerse the consumer into Japanese culture.
"Savoury and Sweet Early Romance in Uji A Late Spring's Portrait”
Inspired by Japanese beverage brand ITO EN's packaging for their genmaicha line, haikus are printed onto packaging so consumers can drink good tea and read good poetry.
Taking this a step further, some product descriptors are also written using the traditional haiku poetic structure: 5 syllables on the first line, 7 on the second, and 5 again on the third.