Ottössöns Footwear Company

  • Perri Rothenberg
Ottössöns is a swedish footwear concept designed by a collaborative group of four SCAD students for a Global Sourcing class. The goal was to create a company and global sourcing strategy that best exemplifies the brands overall aesthetic and target market. This document is the detailed and extensive guideline in which Ottössöns will conduct their first year of their sourcing strategy. It includes the preliminary and finalized cost structure based off of potential suppliers and manufacturers from the chosen countries of origin which include Italy, Portugal, Brazil and Turkey. Although Turkey offers strong potential, Ottössöns felt as though they would feel more content in investing time in the other countries due to product requirements, and outweighed risks verses potential benefits. This document ensures that the Ottössöns brand will optimize business opportunity in the luxury footwear sector by optimizing margin potential while minimizing their risks while maintaining value alignment and opportunity for extensive growth. By analyzing each country, and chosen sources along with their viability to accommodate volumes, production quality, efficient lead time and pricing requirements Ottössöns was able to finalize a strategy based off of these factors.