Tackling pandemic fatigue and COVID burnout head-on, we took on the challenge of speaking to people during this unprecedented health crisis. NHS Kent and Medway approached us, following the success of "The Gift", to create a powerful strategy that would effectively encourage residents to adopt positive attitudes towards the client and their vaccination programs. Objective: Our goal was to produce a campaign specifically targeted towards the black community. It was important to us that we accurately represented the different sub-groups within this audience, showing our commitment to understanding and meeting their needs.