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Outdoor Media Centre - Route Infographic

Route is the audience research body for outdoor advertising and marks a big turning point for the outdoor medium. It highlights journey patterns and how consumers move around when out-of-home. The data allows campaigns to be built around any combination of audiences, including those not traditionally receptive to OOH advertising enabling better targeting of campaigns to specific audiences.

The OMC asked me to come up with an informative and eye-catching infographic as a visual guide to Route. I produced this fun and informative design and the OMC were over the moon with the result.


ralph malden

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