To accelerate progress in the fight against ovarian cancer, Ovarian Cancer Action, the UK’s leading ovarian cancer research charity, sought to redefine its brand. The goal was to create a powerful identity that would inspire greater action, reach a wider audience, and align with the charity’s mission of saving lives through increased awareness and research.
Connecting the visual identity with our brand strategy, the challenge was crafting a tone that allowed the brand to be loud for fundraising and advocacy, while also providing empathetic guidance when necessary.
The ‘O’ is inspired by a widely recognised cancer symbol, and incorporates elements of the cancer ribbon and a representation of an ovary. Serving as the cornerstone graphic element, the logo seamlessly integrates into the logotype and serves as the primary source for much of the charity’s visual language.
