Over The Line

I was approached to collaborate with Cornershop design agency to create a new Coonawarra wine brand with a difference.       On the Western side of the Coonawarra railway lies an area that yields fabulous fruit but was previously underrated by wine growers — hence, Over The Line was born. The design playfully plays with historic railway motifs, colours and typography, with the ticket-shaped label featuring a ticket inspector punch hole.        Since launch the wine has received great reviews and as a result the range has since been extended.

“It’s always a pleasure collaborating with Marie. She has a knack for interpreting the brief and developing clever and relevant concepts that tell a unique story. The label design solution is playful and bold; cutting through the noise of competitors brands.”