Oxfam’s campaigns team needed a visual identity and assets for their International Women’s Day campaign in 2017.
The inspiration for the design came from the women’s marches that had been taking place worldwide in early 2017. The copy and the graphics were designed to reflect the hand-made banners and placards taken to the protests.
The visual identity included a hand painted version of Oxfam’s primary typeface, which was then built into a usable font. There was also a doctored version of the Oxfam logo, which was used across social media channels on International Women’s Day.