OXFAM Photography campaign for Second Hand September ft on @oxfamgb

  • Ana Karenina Morais

Oxfam runs a yearly campaign #SecondhandSeptember which encourages people to only buy second hand clothes for the month of September. I’m a big believer in shopping second hand and less waste. Being ethical in today’s landscape means having a bigger impact on the environment and sense of gratification, not only because giving purpose to a pre-loved item but also because it means contributing to a charitable cause. For Second hand September I photographed Flore wearing a selection of my favourite second hand items, acquired over the years from various Oxfam shops. This project demonstrates that people can do good, while looking great.