Revealing the heart (and soul) of a much-loved world-spanning brand. As part of one of the world’s great universities, Oxford University Press has a well-established global reputation as a leader in education. But with an evolution from its traditional publishing background towards a much broader offer – which now ranges from digital resources, to school improvement programmes and consultative expertise – the Oxford University Press Education UK division was struggling to clearly communicate this wider and more diverse offer. We helped them to clarify a more distinct brand strategy and then brought this strategy to life through playful creative messaging, all geared around their key audiences: learners, teachers and parents. With the addition of a vibrant, eclectic approach to illustration and an equally vibrant colour palette, we aimed to show the heart (and soul) of this much-loved brand.