Oxo is proud to be a supporting act in a bigger meal
People don’t attribute their cooking success to Oxo cubes, because they’re not the most obvious ingredient on their plate. Stock cubes are seen as the supporting player in the bigger meal. So we showed Oxo as proud to be part of something better.
Long copy print ads set the humble tone and give Oxo a new voice.
Print ads will show Oxo as proud to play it's smaller role.
Direct mail. People can personalise an Oxo box to thank an unsung food hero for their humble acts of foody kindess.
Digital ineractive ad shells can be used to thank more cooks and home-chefs.