OzHarvest is a non-denominational charity that rescues excess food which would otherwise be discarded. This food, primarily donated by restaurants, along with food wholesalers and retailers, is distributed to charities supporting the vulnerable in Sydney, Newcastle, Adelaide and Brisbane. Australia wide OzHarvest delivers 441,500 meals per month with a fleet of 15 vans.
For the project we worked closely with the Droga5 team to create a new identity which would visualise the charity’s new brand strategy.
The new mark utilises the distinctive yellow food distribution vans that have become OzHarvest’s hallmark, which are picked out in a vehicular shape constructed with scores of images of staple food items. In a cheeky nod to the nature of the services provided by the charity, the identity is realised in the informal, san serif font, Frankfurter.
This week we rolled out the first major application of the new branding, with the creation of a visually impactful annual report for OzHarvest. With the pages designed entirely in the leading brand colour, a bright yellow, data is presented as info-graphics, with bold pull out quotes and in an echo of the new identity, text is shown as typographic motifs.