Pace Active

We’ve been working closely with Pace Active to create a unique space in the activewear arena. Strategically positioning the brand at the intersection of fashion and lifestyle owing to the versatile range of products, we worked towards amplifying the chic yet transitional qualities of the brand. Along with branding, strategy and design services, we’ve also worked with Pace in developing campaigns creatively and producing them. The basic idea behind the campaigns was to create a personality through the concepts that were relatable to the viewer on Pace’s social media and the website. The campaign imagery has been designed to accommodate the idea of form and movement through meticulous space planning in tandem with visual treatment that translates the concepts in a direct yet artistic manner. https://www.almst.co/blog/paced-out

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