Packaging design developed in Human Full Agency (Buenos Aires, Argentina).
Packaging design for Aquarius Delight, a low-calories beverage from The Coca-Cola Company Argentina.
The aim was to create a fresh full-body sleeve label for the launch of the drinks respecting the brand guidelines. The design combines the use of flowers of each fruit, the orange and the pear blossom, drops, splashes and clear sections in the label to highlight the characteristics of the drinks.
Packaging design for Powerade Argentina - FIFA World Cup Special Edition.
The aim was to create a powerful label including the main players of the Argentina football team reflecting strength and teamwork. The single flavour label was launched in 2013, followed by the design of 4 other labels for a similar campaign in 2014.
Made with Sofia Arhancet, graphic designer based in Buenos Aires.
Brand identity and packaging redesign for Activia Argentina.
The aim was to create a minimal and clear design for the brand relaunch. The design shows a very minimalistic and clear imagery along with small icons that changes with each product.