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Packaging and Brand Experience

Spool 'O' Wool Packaging and Identity.
The Spool ‘O’ Wool packaging was created using a die cut design in order to combat the problem of wool tangling when unwound from balls. The brand identity is strengthened by the fact that the product can be traced back to the individual sheep. Wool in the UK market is not currently traceable.
Completed at Shillington
(2 day Brief)

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