MR. X Advertising and packaging complex for men cosmetics for care of a beard and mustaches. The name "MR. X" was chosen because the mysterious Mr. X can be every man who uses the products, which emphasizes his masculinity and personality. The assortment is supplemented with new products. To ensure that the packaging design always remains in the same style, 5 geometric shapes, 5 colors and 5 patterns were chosen, which can be combined in various combinations, thereby creating a new and at the same time recognizable design.