Packaging Preview

The trivial concept of a food subscription box has catapulted into the mainstream and has a new-found popularity with millennials – combined with the uprising of ethical consideration in recent food trends, the brand Hip Chef provides an all-in-one solution. The use of bright, fun packaging and punchy buzzwords can mislead consumers, making products appear trendy, healthy and ethical. It’s not until you look closer that you realise how we can easily be deceived by these trendy diets.