Join The–Dots

    Paco Rabanne Campaign

    As Creative Director for Viacom Advertising Sales and Brand Solutions I worked closely with Paco Rabanne in Paris to devise their 2014 International Campaign.

    The prelude to the campaign was Paco Rabanne setting up #BLACKXSRECORDS® and partnering up with MTV to search new musical talent.

    Kickstarted by a Competition spot, 5 bands amongst hundreds across the globe were voted by web users and a jury.

    Winning prize for the five shortlisted was to record an album in Belgium, available here.

    London born Guy Ivory was awarded the first prize: to get a music video made and broadcast on MTV.

    Guy performs a soulful interpretation of the 60's hit "House of the Rising Sun" by The Animals.

    The Entire Campaign is documented on this micro Site: http://www.pacorabanne.com/blackxs/gb-en/label

    Credits

    marco ammannati

    • Message

    Join our Pro Plan to message marco

    You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

    FollowUnfollow
    • Creative Director
    •  

    Share your new project