Pact Coffee: YCN Competition 2021

  • Anisha Chua

The creative challenge from this YCN Competition brief was to create an exciting POS (Point of Sale) that embodied the brand, product quality, ethics and at source farmer stories. I developed two visual concepts in the form of bold collages that narrates a story in each one. One collage focused on Rwanda which showcased the farmers and the craft and process of creating coffee from the ground up. The second collage focused on Brazil, showing the story of the founder whilst displaying elements that reflected Brazil’s culture.