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Paddington Arts 'Lets Dance Not Fight' Virtual Performance (December 2020)

  • Chloe Calvin

The campaign aims to encourage local youth in West London to embrace the performing arts, such as street and contemporary dance. As an arts and media centre for young people aged 6-26, Paddington Arts is the ideal location for such an initiative. I'm proud to be a part of this project and excited to see the impact it will have on the community.

During the project, I designed a campaign logo for the performers to wear while filming. Witnessing young individuals bring my idea to life, proudly showcasing my design on set, was a fulfilling experience.
Adobe Creative Photos allowed me to materialize my vision into a visually aesthetic piece that effectively represented the campaign's essence.
Paddington Arts was making sure that everyone can enjoy their End-of-Year Performances, regardless of location, by live streaming their pre-recorded shows on YouTube and Mixcloud.

This move allowed people to view the performances safely from their own homes during the Covid-19 Pandemic. No matter where you are, you can still enjoy the unique and lively performances that Paddington Arts has to offer.
I crafted an exciting countdown for the Instagram grid and Facebook pages, using the pre-schedule tools of later.com. Through this, I aimed to generate more engagement, increase the online presence and keep the followers informed of the upcoming event.
Additionally, I used the leverage of email marketing to further promote the countdown, and encourage subscribers to stay tuned for exciting updates.

My goal was to keep the audience engaged and eager to participate.
Please click on the provided link to enjoy the full live stream performance. The performance promises to be an experience that showcases the performers unique talents and captivating stage presence.

Featuring some of their favourite songs performed in front of a virtual audience. So, sit back, relax, and enjoy the show! - WATCH HERE
This project was a great experience, and I thoroughly enjoyed working on it. The opportunity to contribute to something important and challenging was highly rewarding. I am now eager to take on similar projects in the near future and continue developing my skills in this area.

Very thankfulfor the opportunity to work on a stimulating project.
Report

Skills

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