Visitor numbers have become stagnant over the last few years, how can we engage new visitor profiles, get them to reappraise what going to a zoo is all about but at the same time create re-appraisal amongst the key off peak local audience?
Elevate the zoo from just another local South West attraction into a national destination. Make it a 'we have to go' trip for visitors not a 'might if we get the chance' And make it something the locals are proud of to identify with. A canny task that can only happen in stages. Step 1, behave and act in the same manner as national players, Chester, ZSL and others by creating communications with attitude, spark and quirk. Make it impossible not to take notice
On a shoestring production budget, with only 4 weeks from brief to execution and during gloomy March weather, we shot the TV over 4 days and spent another 2 days in sound design. On an equally small media budget, we think this will cut through…