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Paint with soul. Paint with Mighton.

A social media advertising concept launching a new paint range for Mighton Building Products
The Breif: To showcase that the new Mighton Ultra paint range can be colour matched perfectly.
The Idea: A paint tin pops its lid... the paint inside impatiently wanting to show the world that it is vibrant, packed with soul and that it can bring the surfaces it touches to life. The camera pans up and out to see the full paint range changing colour to soulful music, before it falls into a tin with a splash, showcasing the company logo and additional information about the range.
Concept design, production and direction: Jonathan Crosby (Freelance)


Jonathan Crosby

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  • Creative Marketing, Communications and Brand Specialist

Project Tags

  • marketing
  • advertising
  • creative direction
  • Campaign Design
  • animation
  • CGI

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