I could start to feel my heartbeat slowly accelerate towards anxiety as my hands clenched my notebook. The doubtful voice of our dear friend imposter syndrome whispering in my head, determined to make me fail. There I was, Daiki Shinomiya: a 19-year-old marketing hobbyist with a love for art, in a room surrounded by top athletes at the university, veteran club captains, and intimidating Sports Administration. And there I was, a silly fresher, attempting to gain the trust of the most respected sporting personalities on campus. Not to mention how I've actually never set foot in a gym before, much less bought a membership to one.
Fifty spears of judgement impaled my self-confidence as I made my way to the podium. I knew very well that this was not a position intended for younger students like me. To everyone in the room, I was just a fresher. Inexperienced, young, and most definitely not an athlete – look at his figure and subpar posture.
Five minutes later, I left the room known as an experienced, ambitious and tenacious creative. And oh yeah, the next elected Athletics Union Media Executive.
Painting without Brushes
My excitement from being elected as the Media Executive to represent one of the best sports universities in the UK was short-lived when I realised I would be the only person working on media to represent the university. As well as being the only person to manage the social media platforms, create professional content, and plan marketing strategies, but I was also to do this without pay or budget. The Athletics Union simply did not have the necessary funding to hire someone to work on marketing and social media.
Given a blank canvas, I realised that before I could come up with a social media and marketing strategy, I needed to figure out how to get content in the first place. There were no incentives for creatives to produce content, no opportunities for students to get involved with sports media, and no resources to create media in the first place – how can you paint on the canvas without any paint or brushes?