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Dynamic Identity - Degree thesis project
Palaverde Sports Centre, Treviso - Italy.
Project aimed at creating a dynamic identity for the building. The logo adapts to match the type of event that takes places within the structure (basketball, volleyball and live music concerts).

New logo font

For every new identity from three to five letters are choosen and modified with the “Blend” tool from Illustrator. Colors are picked with the “Eyedropper” tool from Photoshop, using the logos of sports teams and the covers of music albums as samples.


Project Tags

  • Graphic Design
  • Branding
  • Typography

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