Palo Market Fest - Most valued event in Spain.

  • Ana Esparza
  • Lucia Padró

For the past 4 years I have been working in the marketing, communication and production teams at Palo Market Fest, one of the best known cultural events in Spain and a market where young creatives, artists, artisans and musicians had a powerful platform to showcase their work. In my most recent position I was in charge of curating, briefing and coordinating the team of graphic designers, photographers and videographers for all the company’s projects. On a daily basis I was tasked with writing and sending press releases, and creating a rich database of journalists, as well as keeping contact and managing the relationship with influencers for our social platforms. Most importantly I created solid social media strategies that led to a successful brand communication and the creation of an organic and highly engaged online community. At my former job it was necessary for me to be extremely organized, I was required to juggle many different projects simultaneously, and maintaining a good relationship with all of our suppliers (press, influencers, designers, photographers, etc.).