Pam Hogg X Absolut Vodka
Absout Vodka launched their first ever co-branded bottle in partnership with world renowned Fashion Designer Pam Hogg in collaboration with Be At One. The purpose of the collaboration was to raise the awareness of all of the involved creatives and brands, and push the gifting / eCommerce element of Be At One and Absolut.
The campaign was supported with digital marketing and a press launch.
First batch of stock bottles sold out in less than 2 weeks.