When the government aren't making public safety ads, what do you do? Make them yourself. Myself, Nathalie Gordon and Jacob Hellström decided to make our own PSA ads to reinforce the UK government's advice surrounding the coronavirus pandemic and highlight the importance of staying indoors to hinder the spread of Covid-19. They have been featured in Campaign, Creativebrief, AdWeek, LBB and made their way onto imgur and Reddit. They are also up on 30 DOOH sites nationwide, which we managed to bag for 2 weeks, for free. Not bad for a 12hour turnaround.