" Panito Mole" embodies a Family spirit of business, in this case, a family that has been working in the field of bakery and pastry for over ten years. The quality and creativity of product and the consumer satisfaction, were values ??adopted very early. Today, the "Panito Mole" has a very creative approach in all of is products, especially cakes for parties.
Is mission has always been: provide with quality and friendliness the very best in products and services, ensuring that it always returns. Their vision involves: increasing the dynamics and production capacity while maintaining quality levels.
However, the "Panito Mole" does not show much interest in your design strategy. Not offering a development of its corporate identity (eg logo).
Thus, we chose to select this small average company as a case study. We propose then to develop a strategy of Design consists of a new corporate identity, taking into account the values??, the Mission and Vision previously addressed. Being that this new identity would be constituted by a redesign of the logo, the creation of branding the brand in question, the creation of the respective web site, as well as the re-creation of the Facebook page and plentiful labor.