Papa John's Spicy Adventure

  • Ben Potts

As part of Papa John's New Spice campaign featuring Love Island star Luke Trotman, I was tasked to create some social amplification assets in the form of an interactive game and GIF suite set. The game was created by essentially 'hacking' the functions of Instagram stories (and Facebook) to allow the experience to feel more interactive. Play through three levels, dodging enemies and acquiring chilli power-ups in order to defeat the evil Amarillo chilli!

Original New Spice campaign video which inspired the interactive social game.