PAPER London

Client: Winner of the British Fashion Council Contemporary Award two seasons in a row, PAPER London is sold in over 45 countries worldwide and stocked by luxury retailers including Net-a-Porter, Selfridges and Saks 5th Avenue. Brief: To bring a renewed sense of excitement to the product offering, thereby encouraging customer engagement and increasing website sales. Deliverables: Tone of voice, social media copywriting, product descriptions, email copy, press releases, copy for marketing collateral.