Problem: Every year over 9 million trees are cut for receipts, which are printed, never looked at again and go straight into the bin.
How can we encourage people to stop printing receipts by actively engaging them in taking action?
Solution: Paperless, an app by WWF. This app collaborates with everyday brands such as cafes and supermarkets, where large numbers of receipts are wasted everyday. Receipts are saved in the app instead of being printed and the consumer is rewarded for this with discounts from the participating stores.