College Assignment // Publication Design
About
Paperplane Pursuit is an independent Malaysian electro pop music group based in Kuala Lumpur. The group started in 1998 under the name Stop Sunday, changed later to SilentScream and finally to Paperplane Pursuit in 2009. The band currently consists of lead vocalist John Oommen, drummer Andrew Yap and guitarist Isaac Ravi.
The BIG Idea
Create Paperplane Pursuit's biography book for more awareness about the band, also to get closer to all of their fans and people who listens to English pop music.
Brand Personality
Radio friendly music // Independent Label // Positive vibes
Graphic Elements
Dotted lines // Cloud // Paper plane
"We liked Paperplane Pursuit because it represents us, it represents the fact that we have been playing music together since we were kids and it is chasing that kind of childhood idea, like chasing paperplanes, like following your dreams, chasing it no matter what happens."
Font
Display Font
Bebas Neue
Clean lines // Elegant shapes // Straightforward // Uniformly proper for print
Body Text
Avenir
Six weights // Harmonious // Humanist – more legibility