Air developed the brand concept, signage and facade treatment for Pradera’s €8.2 million revitalisation of Parc Vallès, shifting the mix from pure leisure to include fashion outlet offerings from the likes of Nike and Mango.
Parc Vallès is a 42,000 sqm scheme located 30 kilometres from Barcelona consisting of 51 units over two levels, including a 24 screen multiplex cinema, bars, restaurants, bowling and karting.
The vibrant graphic pattern and logotype complement the elegant facades treatment, transforming the architecture and public realm within a modest budget.
Air also provided centre management with a detailed set of brand guidelines and templates to support the consumer marketing campaign.
“it’s been a fast, successful transformation in record time”. Alfonso Brunet - president