Park & Sayer, London

Socrates were appointed by Lendlease to produce a name, brand and suite of marketing collateral for their new residential apartment tower at the heart of Elephant Park. Based around origami, the brand is informed by both the Lendlease logo and the existing brand of Elephant Park. A butterfly was chosen to reflect the proximity of green space and the overarching rebirth of the neighbourhood. Creating an elegant, casebound brochure, the project also entailed a day of the life photographic shoot to encapsulate the local area.