• By Artisan
  • Technically innovative, ​dynamic spatial design

PARLEY - PHARRELL WILLIAMS - G-STAR

PARLEY FOR THE OCEANS ADDRESSES MAJOR THREATS TOWARDS THE WORLD’S MOST IMPORTANT ECOSYSTEM, PLANET EARTH’S OCEANS. THE ORGANISATION COMMISSIONED ARTISAN TO JOIN ITS RENOWNED GROUP OF THINKERS, ARTISTS AND LEADERS TO DEVELOP A BESPOKE INSTALLATION.

THE RESULT WAS MONUMENT TO THE LIVING SEA. IT IMAGINES THE SEABED COVERED IN PLASTIC; A COMPLETELY STILL SURFACE EXCEPT FOR ILLUSIONS AND GHOSTLY REMINDERS OF ITS PREVIOUS LIFE AS A FERTILE, TEMPESTUOUS FORCE THAT WAS ONCE IN CONSTANT MOTION AND NOW RENDERED LIFELESS. THE INSTALLATION WAS DESIGNED FOR BOTH THE CONTEXT OF A CATWALK SHOW AND TO EXIST AS A STANDALONE ART PIECE. IT FEATURED IN THE NEW YORK FASHION WEEK LAUNCH OF RAW FOR THE OCEANS, A G-STAR COLLABORATION WITH PHARRELL WILLIAMS, OWNER AND CREATIVE DIRECTOR OF BIONIC YARN, AN INNOVATIVE NEW PRODUCT MADE USING RECYCLED OCEAN PLASTIC.

MONUMENT TO THE LIVING SEA CONTRIBUTES TO THE MOVEMENT, PROVOKING AWARENESS AND ENCOURAGING MORE ECOLOGICALLY RESPONSIBLE CHOICE.
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