Parliament Re-Brand

My re-brand uses a system of dots to communicate information to the public. The logo is an info graphic made up of 15 dots that represent the seats in the House of Commons, as this is the part of Parliament that the public have most influence on. The aim is to show the public how voting can influence Parliament. Although, in reality, each dot represents 45 seats in the House of Commons, the dots suggest that by voting you have the power to change the colour of a dot. Using this branding system, the dots do not always have to represent the seats. The brand can be rolled out across different touch points, using large dots on their own or grids of many dots. They can be used to create different systems. For example, the business cards and name badges show what area of the Houses of Parliament the person works in as well as the party they represent. Any touch points that do not need to represent houses or parties use the purple used in the text of the logo. Further to this, I have designed a publication to display the information that the Houses of Parliament publish each year. The publication uses a 100 dots to represent each piece of data, whilst showing the numbers and description alongside the info graphic. All the info graphics use the colours of the parties, in the same order from highest to lowest percentage. A key, printed on the inside front cover, stays consistent throughout the book. This shows what the colours of each dot represent for each info graphic. This project was completed during lockdown, meaning I didn’t have access to printers to print and bind the book. As a result, I have included mock ups of the book as well as a PDF of spreads. These show how the publication would flow and examples of data, but the aim would be to include more data in a final printed copy. Overall, on top of making Parliament more transparent and accessible, this re-brand aims to encourage people to vote by showing the influence they have.