Parsons Festival Logo

  • Carolina Stierli De Abreu

The Parsons Festival is an event at the end of each academic year that features events that showcase the work of the graduating seniors of the different schools within Parsons. Every year the logo is reimagined but must retain a. similar structure. For the 2020 logo I chose to take inspiration from the Graphic Design from the 19020's This work was selected as one of two finalists to be used.

inspiration
the original logo for 2019

The 2020 logo uses the 2019 logo as negative space but embodies the essence of the 1920's

The shapes within the logo are reused as icons for the orginization of the different Schools within Parsons to suggest they are all unique pieces to a whole (Parsons)

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    Parsons The New School for Design

    Skills