Pasta in a Box Packaging Design

I love creating physical items and really enjoy working with 3D outputs, so I decided to design packaging. In my dissertation, I investigated the paper industry and discovered the paper industry in Europe is sustainable and helping us grow our forests. I looked into how bad plastic is for the environment, and came to the conclusion that we need to encourage designers and producers to choose paper for packaging. After more research into Paper and Plastic and a survey, Pasta came out as a commonly bought product, yet it is rarely in boxes and usually includes plastic windows if it is. I wanted to create a box for pasta, that is 100% recyclable, while also standing out from the crowd and being a bold, eye-catching design. I managed to create a full range of packaging for Pasta, with seven different Pasta boxes, and also two Pasta Sauce Jar designs. The colours for each pasta type is pasted on the original region where each pasta type originated from. This was a nice way to add a little extra thought to the origin, and to strengthen the connection to Italy, where the products are sourced from and adds a nice way to differentiate between the different kinds of pasta.