We were approached to provide ideas and concepts for the Paul McCartney song Ob-La-Di, Ob-La-Da, which was to feature as the finale of The Queen’s Diamond Jubilee Concert 2012 at Buckingham Palace. We were given full creativity over how best to visually deliver the song without directly referencing the lyrics.
Use basic tools to deliver a simple pop song. We felt to best capture the fun and simple vibe of the song, basic illustrations would be most effective. This led us to creating simple and random chalkboard illustrations in time with the music.