The Paul Mellon Centre for Studies in British Art is a unique organisation that promotes original research into the history of British art and architecture. Keepthinking established their digital strategy and designed and developed a new brand and website. Keepthinking also created an online journal and digital catalogues in follow up to this project.
Keepthinking designed the digital brand, based on the values and feelings associated with the Centre: ambitious, forward thinking, scholarly, elegant, world class, research. It develops through the main logotype, strapline and glyph versions.