Paul St East: brand campaign

In 2014 Realise Creative was engaged once again to produce a brand campaign for McLaren Developments’ newest student accommodation offering. Located in Shoreditch, this complex project required a campaign that would both appeal to it’s conservative overseas market, whilst embodying a seemingly authentic East London aesthetic.
As a key team member on this project, I worked closely with the Creative Director, the client group and the site’s appointed operators, to produce a strategy based on consultation, market research and analysis of previous campaigns. From concept proposals, to mood-boards and producing the campaign photography, my role was across the entire project, through to final delivery.
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