The Challenge:
Create a campaign for children regarding technology. You can pick any stand (positive or negative), create a brand or promote an existing one.
The Idea:
An in-between stand saying that technology can be wonderful, however, if you do not know when to stop it will go out of hand. We created 'Pause', aiming at kids aged 6-12, showing them that their games are great, as long as they don't miss out on some of the fun things life has to offer.