PBS Brakes Advert

  • Alex Moore

Chris Coomer came to us asking for an advert in which focused less on the performance brakes, and more on the community and buzz around track day racing. Performance Brake Solutions (PBS) provide high end brake pads for track day racing all the way up to competition, and being a key product within the market already, he wanted to showcase the sport as a community and activity. ​ We travelled to Donnington Race Track on a bliss morning and covered a full track day with Chris and his team. We were able to tap into what makes the drivers tick, why they fell in love with the sport and what the racing community means to them, all the while capturing some of the high-octane racing.