PCCU at Royal London – visual identity

The Paediatric Critical Care Unit (PCCU) at Royal London provides vital, life-saving care for critically-ill children up to the age of 18 Tight budgets mean charity fundraising is a key part of keeping the ward running. With that in mind the PCCU approached me to design a logo to help them promote the amazing work they do and build a recognisable public profile for it's charity work In response, I created a fun, colourful visual identity that combines the concepts of youth, development, recovery and the critical nature of the care provided by the unit