PEACEBIRD MEN x SNOOPY: Inconveniences Store

PEACEBIRD MEN has made a successful transformation in terms of style and brand image in the past two years. They are positively young and would like to lead the trend in China. This time they collaborate with SNOOPY for a new cross-over collection and try to establish a completely fresh experience for their customers from a unique pop-up store. I created a visual language that depends on an open 24hours convenience store concept, from milk to ice cream, from chips to sushi, as well as cans and fast food. Under the familiar package, they've all been given a new function. This kind of unexpected perception is why we call it an inconvenient store. It's unexpected, yet reasonable.