Peahen Cosmetics is a new cosmetics company with vegan, animal cruelty free products!!! Peahen ( The female equivalent of the male Peacock ) recognised because of its beautiful feathers. In Greek mythology it was Hera's sacred animal and symbolises vision, royalty, beauty, vanity and immortality amongst other things, so it was only natural the logo mark is based on this beautiful creature and its feathers. A minimal linear logo, that forms a peahen's head within the shape of its feather's "eye". The holographic colour palette was chosen to represent the variety of textures and iridescent colours of the make up products.