Peanut Brand

Peanut is a smart, mobile solution for mothers to chat, meet up with, and learn from like-minded women. Being a parent is wonderful, but, it’s tough and it can be lonely. Peanut helps to connect, arrange playdates, schedule events, discuss and share advice on trending topics. I joined Peanut in September 2016 as lead designer. While at Peanut, I was responsible for designing brand identity and mobile app. I also assisted in art directing multiple photoshoots and partnership initiatives. Core objective of the project was to design a product-driven identity for modern motherhood. At the time, there were no existing, mobile-based, solutions for parents that wouldn’t feel like they have been designed for children instead of the adults. The challenge was to make the motherhood feel confident, cool and to unite like-minded women through the app community. Read full story behind design process here: https://medium.com/@wojciechomiotek/mother-of-all-social-networks-90d818fde6f9