For Pearl Drops newest product launch, we teamed up with beauty guru and influencer Keshia East to create four make-up tutorials that integrated the toothpastes into a look and routine. Each look was specifically styled to highlight a bright smile and the benefits of each product.
Art Direction and Concepts: Ellen Stothart & Irene Calvo
Filming: Irene Calvo
Styling: Ellen Stothart & Alice Thompson