Pebble

My aim was to create a concept design of an African-Caribbean supermarket brand that is both visually friendly and inviting. After researching other brands, I decided on the name to be Pebble. The visual style, is influenced by Japanese lanterns, and the typeface used features letterforms with low stroke contrast, square proportions with a structure that appears visually simple. The mission of this design is to change the perception of African-Caribbean supermarket shops in the western world, by creating a safe place where people can meet and learn about different cultures and traditions whilst providing, customers with high-quality products from across Africa and the Caribbean.