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Pedigree - "Lost Dog" 2016 Election Stunt

What’s the one thing supporters of either party can agree on? Watch our social experiment unfold. #AVoteForGood #FeedTheGood

Pulled together in a mere FOUR days and assisted with social amplification and PR strategy.
The success was astounding, with 2.5 Million Youtube views, 98% Positive Sentiment rating, and a ton of shoutouts in publications such as AdWeek the spot ran 6 times full length on TV on election day.

Credits

Pernille Raven

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  • Head of Content at Mad Cow Films
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